Groël Design / Spain
Why Groël was born.
Daniel Torregrossa was and still is a person with a very
clear vision on how to do things in order to obtain the
best result possible.
He was seeing clear gaps in the handle industry in
Spain. The designs and finishes were traditional and
didn’t evolve for years, and the population was very
close minded in this area of design.
Furthermore, during the 90s, the quality of the
hardware was beneath standards and he kept telling
himself that a better quality had to exist somewhere.
The first areas of influence were the provinces of
Alicante, Valencia, Castellón, Murcia and Albacete.
From there, Groël expanded as it became well
established and had the ability to serve new regions,
until today, where it has reached more than 35 countries.
The brand is constantly evolving and is consolidating
digitalisation which enhances further progress, and
makes possible reaching places that were otherwise
unattainable. It opens up many business opportunities,
such as Contract, which Groël was already working on
for years but now is growing a lot more.
The company’s tendency is to go one step further. Not
only, by understanding the needs of a client or
carpenter but also those of a technician, an interior
designer or an architect.
As we are placed in a premium sector, the demands
are much higher than in a standard sector.
